ASA to monitor small increase in children s exposure to gambling ads

The Advertising Standards Authority (ASA) says it will “keep a close eye on” the “small increase” in children’s exposure to gambling ads on television

The Advertising Standards Authority (ASA) says it testament “keep a faithful eye on” the “small increase” inwards children’s exposure to gambling ads on television.

Viewers below the age of 16 saw an ordinary of 2.8 advertisements for play per calendar week on TV inwards 2020, upwards from 2.5 in 2019.

Their exposure to lottery and scar scorecard ads also increased marginally from 2019, while exposure to bingo ads remained at similar levels to the leash preceding years. Exposure to sports betting meantime remained at its lowest spirit level ever since peaking inwards 2011.

UK advertising rules contain restrictions designed to significantly scale down children’s exposure to ads for age-restricted production categories, such as gaming and alcohol.

“The small increase in gaming advertizing exposure is something we will stay fresh a closely oculus on – protecting children is at the bosom of our regulation, and exposure must be fittingly limited,” said ASA Chief Executive Guy Parker.

“We testament go along monitoring inward this area, as good as online, to ensure that we fittingly limitation children’s exposure to age-restricted ads wheresoever they appear.”

According to the ASA’s in vogue(p) TV Ad Exposure Report, children inward 2020 were open to less than half the ads they saw in 2008, from 219.5 ads per calendar week to 103.7 respectively, the lowest inward the 13-year period. Adults’ exposure to TV ads meantime increased by 2% from 2008 to 2020, from 343.5 ads per hebdomad to 349.6 respectively.

This news is curated to you by the 918Kiss Malaysia.