Betfred takes majority shareholding in South Africa s LottoStar

Betfred has doubled down on South Africa’s betting market, acquiring a majority stake in local operator LottoStar

Betfred has doubled downwardly on South Africa’s betting market, getting a majority wager inwards local operator LottoStar.

Currently, the British people bookmaker operates 53 shops and an online byplay inwards South Africa following the takeover of Betting World and Sepels Sportsbet.

Upon finalising the acquisition of Betting World, Betfred’s Chief Commercial Officer (CCO), Phil Siers, hinted at hereafter investments inwards Africa. He remarked: “Betfred is excited most the hereafter of Betting World and intends to make up a major investiture in Africa o'er the coming years.”

Consequently, the operator’s latest displace aligns with this stated ambition. LottoStar represents Betfred’s 3rd major investiture inwards South Africa and paves the right smart for time to come growth.

Joanne Whittaker, Betfred’s CEO, touched on this, commenting: “We are delighted to partner with such a fast-growing fellowship inward South Africa, the business concern testament not only if full complement our activity inward South Africa but our international businesses inwards the United States and Europe.

“We looking at forrad to workings nearly with the LottoStar team to bread and butter the continued ontogenesis of the byplay providing world-class games and services to the online betting marketplace inward South Africa.”

LottoStar runs fixed-odds numbers betting and live games on its online platform. Via “high-profile marketing campaigns” and livelihood for local communities, the operator has turn a nationwide recognised brand.

Tasoulla Hadjigeorgiou, LottoStar’s Founder and CEO, added: “As an online betting leader inwards South Africa, we are excited to partner with unity of the UK’s best bookmakers.

“We are confident that this partnership testament broaden our offering and provide our customers with the highest caliber services.

“Our partnership also paves the right smart for greater collaboration and expansion, and we are excited to grow our family.”

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