Boyd Gaming and the Las Vegas Raiders experience a new partnership, announced Friday. The gaming society testament become the sole(a) and official local cassino partner of the NFL dealership and its place theatre of Allegiant Stadium.
The casino operator also gains “founding partner” position at the stadium, which provides for “prominent signage” and branding at the venue. Boyd testament also live capable to apply its brand and those of its Las Vegas-area gaming venues on the W side of meat of the stadium’s upper deck.
Additionally, Boyd will live a presenting partner of I Raiders place gamy from each one year, and the Raiders’ hebdomadary in-season radiocommunication present will follow ‘Presented by Boyd.’ Boyd and the Raiders testament also partner inwards fixture client promotions, communications and advertisements,” according to a statement.
With 26 casinos inwards 10 states, Boyd is considered a regional operator. But the Las Vegas-based society runs 10 gaming venues inward its nursing home market, including Aliante, California, Cannery, Fremont, Gold Coast, Jokers Wild, Main Street Station, Sam’s Town, Suncoast, and The Orleans.
Boyd Could Be Solid Partner for Raiders
As the NFL dealership inward the gaming great of the US, it’s non surprising that the Raiders have got a slew of marketing deals with local gaming companies.
Those include Caesars Entertainment, MGM Resorts International, and Wynn Resorts, as easily as the San Manuel Band of Mission Indians of California. Along with Boyd, apiece of those gaming operators has Allegiant Stadium founding partner designations.
The Raiders teaming upward with Boyd is sensible on multiple levels. First, several of Boyd’s Sin City casinos are popular with locals. Second, some of its venues inward downtown Las Vegas, where it’s the largest operator, are tourer destinations, drawing off visitors from around the country. Finally, of the ennead states outside of Battle Born State inward which Boyd operates, 7 are homes to NFL teams — inwards some cases to a greater extent than one. That could pave the way of life for the gaming company’s Allegiant Stadium publicizing to come across with NFL fans beyond Las Vegas.
“Since arriving inward Las Vegas, the Raiders have greatly enhanced and strengthened our city’s reputation as the Entertainment and Sports Capital of the World, giving fans crossways the state another ground to visit Southern Nevada,” said Boyd Gaming CEO Keith Julia Evelina Smith in the statement.
Another Similar Deal
Earlier this week, Betfred Sportsbook announced a multiyear deal inwards which it became the official sports betting partner of the NHL’s Las Vegas Golden Knights.
That annunciation arrived onward of the gaming accompany opening a retail sportsbook at Virgin Las Vegas.
“The partnership with the Golden Knights testament feature article interactive contests for fans during intermission at select VGK nursing home games, firebrand exposure for Betfred on the dasher table and LED signage at T-Mobile Arena, and exposure on the NHL’s all-new DED broadcast signage. Betfred testament also live incorporated on the team’s functionary digital channels, email newsletter, radiocommunication broadcasts, and more,” according to a statement.
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