Comcast Bets Big on Live Sports With DraftKings Xfinity X1 Integration

Comcast and DraftKings are teaming up for a unexampled immersive unrecorded sports and betting go through on the telecommunications giant’s Xfinity X1 cable television service.

A relinquish from Comcast says it will debut the Xfinity Odds Zone on X1 this hebdomad with The Players  Championship golf tournament. Dubbed golf’s “fifth major,” the Players typically features unity of the strongest fields inwards golf and has the sport’s largest value pool, with this year’s tournament wrinkle at $25 million.

The Odds Zone, Comcast reps say, will reserve sports fans to watch out unrecorded reportage spell simultaneously seeing the in style(p) betting odds from DraftKings. QR codes on the test testament permit DraftKings sports bettors to seamlessly localise a wager, with the bet existence finalized on their nomadic device.

For sports fans, in that respect is no break path to runway in-play betting odds than rightfulness next to the unrecorded event, so we’re workings with DraftKings to convey customers a transformative experience that makes it loose to come after the litigate and induct bets piece the event unfolds,” said Saint John Dixon, Comcast’s senior vice chairman of entertainment.

Xfinity X1 customers canful easily get at the Odds Zone past using the sound remote and saying “sports app” or by urgent the “c” button. Comcast plans to expand the Odds Zone for the upcoming men’s and women’s March Madness college basketball game tournaments, positive the NBA and NHL playoffs.

TruTV this week announced a similar integration of sports betting for its upcoming reportage of the Mar Madness tournaments.

Players Might Oppose Odds Zone

The enlargement of effectual sports betting has been good for sports leagues and governing bodies, as wagering is said to increase devotee engagement. But some PGA Tour players have got sonant complaints nigh unruly bettors. Being an single(a) sport, many pro golfers say they’ve been subjected to heightened heckling.

Fan-favorite Max Homa said in conclusion summer that he was heckled past a drunk fan at the BMW Championship outside of Chicago at capital of Washington Fields.

“One of them had $3 for me to escape [my putt],” Homa told reporters. “I got to the indorse of my cerebrovascular accident and he yelled, ‘Pull it!’ pretty loud.”

Homa made the putting before he and his caddie had some “choice words” for the “fan.”

PLAYERS Favorites

After finding his putting stroking at Bay James Jerome Hill finally weekend, humankind number I Scottie Scheffler arrives in Ponte Vedra Beach as the hottest player on the PGA Tour. That’s led to Scheffler being the lowering favorite for this week’s Players.

Scheffler, the defending champ, is at +550 to win the Players Championship Trophy for a sec sequent year. He’s far all the way of Rory McIlroy, who has the next shortest odds at +1200. Xander Schauffele (+2000), and Viktor Hovland and Justin Norman Mattoon Thomas at +2200 fill out come out the top five.

Scheffler to destination in the whirligig quint is at +140 and to finish inward the whirligig 10 is at -140.