Canada’s Covers

Canada’s Covers.com, a sports betting info website, has entered into a cognitive content partnership with dude Canadian companion Postmedia Network.

Under their agreement, the latter company’s audience testament gain ground memory access to expanded betting insurance coverage from Covers.

The cognitive content will follow approachable via Postmedia’s intelligence brands, and accompaniment its existing sports and betting offer.

“Our concord with Covers is a great full complement to our already strong sports reportage providing expert insights from the growing area of sports betting,” said The Virgin Anne Lavallee, Executive Vice President, Chief Operating Officer and Interim Chief Financial Officer at Postmedia.

“Postmedia is pleased to bring home the bacon our unsubtle and highly meshed audiences with in-depth insights as they explore this new expanse of sports entertainment, arising from the expected changes to legislation.”

This sell comes as Postmedia debuts a sports betting-focused newsletter, Closing Lines, inwards clip for the set in motion of Ontario’s regulated iGaming market place on 4 April.

When online betting and gaming go game unrecorded next week, Canada’s most populous province is expected to follow a extremely lucrative opportunity.

With o'er 10 trillion potentiality players, many of whom will be unexampled to betting and looking for wagering tips, this partnership 'tween Postmedia and Covers testament likely prove extremely beneficial.

Andrew Garven, Head of Marketing at Covers, said: “We’re delighted to live connexion forces with Postmedia and excited to put to work together to nosepiece the crack 'tween traditional media and sports betting in Canada.

“With 27 years of experience inwards the industry, Covers has get a trusted imagination for over 20 meg users annually.

“Canadians can thence experience trust that they testament live receiving high-quality, refined and engaging cognitive content with ane wide intention; to create smarter sports bettors.”