Denmark’s Gaming Industry Shows Continuing Signs of Improvement in Q2

The Danish gaming industry has been productive this year, with April recording revenue of around DKK609 meg (US$85.3 million). That was the highest single-month grade of 2022 and also a clue at what was to come up for the eternal sleep of the quarter.

By the clip Q2 came to a close, play revenue increased past 7.4% compared to Q2 of lastly year, reaching DKK1.69 one thousand million (US$230.6 million). This was the ensue of improved performances at the country’s land-based venues, as online gambling took a hit.

The results demo considerable growth, but also have to live taken into context. A yr ago, Denmark’s casinos were still unsympathetic for part of Q2. As a result, with a total canton of gaming available, the figure would logically be greater.

Triple-Digit Growth

Denmark’s gaming regulator, Spillemyndigheden, reported that the land-based casino segment saw a year-on-year betterment of 163.4%. The tot up was DKK97 jillion (US$13.03 million), with the split up expansion slot securities industry adding DKK319 1000000 (US$42.9 million), or 95.4%. Danmark allows slots inwards casinos, as considerably as arcades and restaurants.

Sports betting revenue dropped inward Q2, losing 14.1% compared to last year. The tally was DKK565 zillion (US$75.99 million), but the pop of the sports season, including NFL and soccer, testament regard the figure rebound.

Comparatively, the quarter’s sports betting revenue was only if a little more than what Danmark saw inward April. That month, the figure was DKK222 meg (US$29.86 million).

Online gambling remained the cash cow for Denmark, although it dropped slightly. The Q2 revenue for the segment was DKK708 1000000 (US$95.22 million), a 1% year-on-year dip.

The performance for the quarter follows a successful Q1. Earlier this year, Spillemyndigheden stated that the gaming revenue for the point was DKK1.57 one thousand million (US$211.16 million).

The return of land-based play options also drove chisel this improvement. If the trend continues, the 3rd quarter testament live regular break than the previous two.

Industry Continues to Evolve

The regulator also pointed come out that its Register of Voluntarily Excluded Players (ROFUS, for its Danish acronym) now holds around 33,648 names. That’s around 3,000 to a greater extent than it had at the root of the year.

However, ROFUS suffered a technological glitch lately that mightiness skewed the numbers. Spillemyndigheden reported last month that an error led to the disappearance of names from the list, as wellspring as wrong information being displayed. The come out reportedly affected around 1,300 names.

Denmark is making it more difficult for sports bettors to station wagers. New rules, such as having to show an ID, will ensure greater oversight of the segment. However, it’s unlikely that this testament wallop revenue.

Tax Minister Jeppe Bruus wants to censor actors and athletes in gaming ads. He asserts that the well-known faces are usual for the packaging of gambling, but that it presents the incorrect image.

The proposition will come along inwards a legislative session today. There is also a appraise to forbidding play ads during sporting events and 15 transactions before and after an event.

It’s a shift from where the land was two years ago. In 2020, then-Tax Minister Morten Bødskov stated that a over(p) censor on advertising would piss it more hard to help gaming addicts. He asserted that they would protrude using bleak securities industry platforms, which regulators can’t control.

According to a news report from the Ministry of Health and the Elderly, about 10,000 Danes hurt from gambling addiction. Most are young men who bet on sports.

At the same time, a computing from Kantar Gallup Adfacts showed that the identification number of betting ads on TV and radiocommunication has almost quadrupled since 2014. Despite a lessening inward gambling activity during COVID-19, in 2020, an average of 1,187 advertisements appeared every bingle day.

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