Following ii weeks of what feels similar nonstop coverage of KS City Chiefs tight ending Travis Kelce’s unexampled romance with soda water star Zachary Taylor Swift, football game fans are likely tired of Chiefs broadcasts bordering on episodes of Access Hollywood. But sportsbook operators are loving it.
During week quaternion of the NFL season, the Chiefs battled the New York Jets on “Sunday Night Football,” a primetime expansion slot nonsuch for more Swift chatter. She attended the game, her second inwards as many weeks, and FanDuel and DraftKings took advantage, offering a slew of Kelce prop bets, some draftsmanship brainchild from Dean Swift herself.
Standard participant prop wagers on the NFL canful include anything from anytime touchdowns, over/under on receiving yards, or whether or non a quarterback throws an interception. DraftKings hammed it up, offering a prop bet on Kelce to nick a receipt of at to the lowest degree 22 yards, an ode to Swift’s 2012 smash single “22.”
Taking things a stair further, the betting odds on that wager were +222 (bet $100 to win $222). It was a victor for DraftKings as Kelce’s longest overhear against the Jets was 16 yards.
Swift Effect is Real for DraftKings, FanDuel
In terms of non-quarterbacks, Kelce is unity of the more placeable players inward the NFL. He’s got a handsome personality, a well-documented personal lifetime prior to Swift, and the professional accolades, including deuce Super Bowl rings, to support it all up.
His human relationship with Dean Swift appears to follow taking things to a young level off and it’s to the revel of sportsbook operators, including FanDuel and DraftKings. DraftKings reported that on Sunday, Kelce prop bets drew twice as much money as the prior II weeks combined. After the “22” prop, the most pop Kelce prop was to rack up a touchdown, which he didn’t do.
FanDuel told Forbes that it saw a 149% week-over-week increment inwards wagers that Kelce would tally a touchdown, and that his props were 14% of the money bet on the political program on Sunday.
The tight end’s unfermented romance with the soda pop icon aside, the surge in betting process on Kelce on FanDuel and DraftKings is noteworthy because those are the II largest online sportsbook operators in the US, controlling virtually 70% of the market.
Swift Effect Part II
The Joseph Deems Taylor Gustavus Franklin Swift essence may be playing come out inward another way. Her legions of fans, known as “Swifties,” appear to have got newfound interest inward wagering on the NFL because her stream beau is a football star.
That could live beneficial to gaming companies sounding to tie to a greater extent women to sports betting because the bulk of Swift’s zealous fans are women and 45% of them are inwards the 27-42 age range, substance they put up lawfully wager.
Gaming companies looking to take advantage on the Kelce/Swift romance power want to gallus for a unawares shelf life. Dating plunk for to 2008, she’s had 17 documented relationships, including Kelce, most of which lasted a thing of months, according to Elle.
Join the thousands of happy players at NTC33 - the most popular and trusted online casino platform in Malaysia! Play now and win big. With its seamless gameplay, generous rewards, and a diverse collection of games, NTC33 offers a top-notch casino experience that keeps players coming back for more.