EBet joins forces with loyalty platform Captain Up

EBet, which recently rebranded from Esports Technologies, has partnered with Captain Up to provide new loyalty and engagement opportunities for its customers

EBet, which latterly rebranded from Esports Technologies, has partnered with Captain Up to ply new loyalty and booking opportunities for its customers.

Captain Up, which has worked with 888 and Ladbrokes inwards the past, creates tailor-made interlocking platforms for its clients, using machine learning and AI technology to improve keeping and client lifetime value.

For EBet, inwards conjunctive with subsidiary Esports Marketing Technologies, Captain Up will make a chain of mountains of challenges, achievements and rewards for customers. These testament actuate esports players to pull in badges, accomplish trophies and carry on their advancement through personalised missions.

EBet Director of Loyalty & Retention Michael Barden commented: “Our confederation with Captain Up is another magnetic core factor inward our mission to capitalise on our gamification strategy, to to the full maximise customer retention and engagement.

“Captain Up is a proven strategic partner with nucleus technologies that tolerate us to make and scale a system of rewards that will farther come across with esports fans, wagerers and gamers.”

The young rewards political platform is expected to synchronise with the rooms of third-party games licensed by EBet, including the tradition free-to-play games currently in developing from Inspired Games.

Captain Up CEO Uri Admon said: "This is the future tense of gaming: personal journeys, gamified shopping and dynamic challenges. We are proud to join forces with the EBet menage to append layers of gamification and customisation that are tailored to for each one user inward tangible time.”

Alongside esports betting, EBet also offers a straddle of sports betting and traditional gambling casino options through its online platform.

Its manipulator brands include Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, GenerationVIP and Gogawi.