Entain appoints Brian Lancey marketing boss for esports business Unikrn

Entain has tapped veteran marketing executive Brian Lancey to oversee its recently acquired esports business Unikrn

Entain has tapped old hand marketing executive Brian Lancey to superintend its recently acquired esports business sector Unikrn.

Lancey will wait on as Chief Marketing Officer (CMO) for the Seattle-based company, and testament want to draw poker on his go through as Entain aims to capitalise on the rising popularity of esports betting.

Entain completed the full acquisition of Unikrn’s assets inwards Oct 2021, including the company’s technology, products, platform and brand, paving the path for Entain to significantly expand its esports offering.

To this end, Lancey has been tasked with edifice the business and leading its marketing efforts, a responsibility for which he is good qualified.

Before being tapped by Entain to human action as Unikrn’s CMO, he served as Vice President for Global Sponsorships and Consumer Marketing at Mastercard, and prior to that was Partner and VP of Strategic Marketing for Brand Synergy Group.

“I am excited to part that i united Entain’s esport team, Unikrn, as the Chief Marketing Officer,” wrote Lancey in a LinkedIn post.

“Entain, a worldwide leader inwards betting, gaming and interactive entrainment, is pavement the way of life for the future tense of the industry. I looking send on to edifice the esports byplay with the incredible team up and inspiring leadership.”

Lancey’s designation comes as Unikrn undergoes a political platform revamp. When attempting to call the brands’ website, a financial statement reads: “We’re currently renovating our award-winning weapons platform for you. Our new features will follow powered by Entain, unity of the world’s largest betting and gaming companies!

“We’ll live connexion major brands such as Ladbrokes and bwin, in a make a motion that testament get you an unprecedented number of unexampled esports & gaming experiences.”