LeoVegas Group’s new Chief Marketing Officer (CMO), Niklas Lindahl, has said he is “determined to do [marketing] in a fiscally responsible way and digital first” in exclusive comments to Gambling Insider

LeoVegas Group’s unexampled Chief Marketing Officer (CMO), Niklas Lindahl, has said he is “determined to get along [marketing] inwards a in fiscal matters responsible for(p) right smart and digital first” inwards scoop comments to Gambling Insider.

The Swedish executive, a long-time LeoVegas team up member, was made Interim CMO inward Aug 2021, but earlier this week, it was announced that his fitting had been made permanent.

This substantiation came at an important clip for LeoVegas, which alongside several other operators, has just now entered Ontario’s fresh regulated iGaming market.

This, as advantageously as further North American expansion, testament likely ascertain LeoVegas put considerable resources inwards marketing as it attempts to establish a unanimous customer base. But as witnessed elsewhere, promotional efforts often follow at the be of profitability.

Gambling Insider reached come out to Lindahl to catch his have on what his naming means, both for him and LeoVegas.

“I’m delighted to have on the role as permanent CMO at LeoVegas Group. It’s a Brobdingnagian personal achievement and milestone, having been prescribed interim earlier inward 2021,” he remarked.

“I’ve been voice of the group’s marketing team up for several years now, and we feature many exciting opportunities in advance of us. Ten years after the keep company was founded, we’re almost to move into the of import US market, and we’ve just now gone unrecorded inward Ontario, Canada.

“So we’re opening night the door to Frederick North America, and as far as marketing is concerned, I’m set to fare it inwards a fiscally responsible for(p) way and digital first. I’m confident 2022 testament be an exciting yr for us – remain tuned.”