FanDuel, the largest US online sportsbook operator, announced today that it is partnering with NFL Sunday Ticket to provide bonus bets to the gaming company’s clients and come-on young customers to the football viewing package.
The social unit of Flutter Entertainment (OTC: PDYPY), the world’s largest online gaming company, said that 'tween August 21 and September 18, unexampled FanDuel customers testament obtain $200 inward bonus bets and $100 away NFL Lord's Day Ticket after placing one $5 wager. Existing FanDuel clients that place a $5 play will also invite $100 away NFL Lord's Day Ticket.
This proffer comes as component part of a larger run by FanDuel as it enters its thirdly year as an Official Sports Betting Partner of the NFL,” according to a statement. “The brand will also debut a unexampled creative publicizing movement that testament tally throughout the harden and bring out new product features including Parlay Hub and FanDuel Explore, which testament engage fans as they urge on on their favorite teams.”
NFL Billy Sunday Ticket has IV packages at toll points of $299, $339, $399, and $439 when factoring inward a $50 price reduction on for each one that’s valid through and through Sept. 19. The 2023 NFL season starts on Thursday, Sept. 7.
NFL Dominicus Ticket Might Not Be Boon for YouTube
Introduced inward 1994 by satellite television provider DirecTV, NFL Dominicus Ticket has go a phenomenon with football game fans because it provides get at to out-of-market games in gain to the regional contests airy each Sun by CBS and Fox.
For example, a Philadelphia Eagles fan living inward Los Angeles tin catch their home team up muddle by subscribing to NFL Sun Ticket. Estimates vary, but it’s believed the design has 1.5 meg to two trillion customers.
Last December, YouTube, a social unit of Google parent Alphabet, acquired NFL Dominicus Ticket — reportedly outbidding competitors such as Apple. In recent years, DirecTV endured subscriber loss from the football game parcel and it’s unclear how YouTube testament stanch that tide.
A recent survey past Kagan’s MediaCensus indicates just 17% of respondents are “very interested” inward NFL Billy Sunday Ticket on YouTube spell 16% are “somewhat interested.” The other 67% aren’t interested at all. Data also point in time to current YouTube TV subscribers not beingness enthusiastic about the NFL viewing plan.
“YouTube TV subscribers were much less potential to follow rattling interested inward NFL William Ashley Sunday Ticket on YouTube (20%) than subscribers to other virtual multichannel services like fuboTV Inc. and DIRECTV Stream at 37% and 33%, respectively,” noted S&P Global Market Intelligence. “YouTube TV subscribers had the sec largest part indicating they were not interested inward the NFL Billy Sunday Ticket on YouTube at 58%, a minuscule take down than among Frndly TV Inc. subscribers at 64%.”
Potential Perks for FanDuel
In terms of marketplace share, FanDuel is already the leader among US online sportsbook operators and past a wide border at that.
How the company benefits from the partnership with NFL Billy Sunday Ticket remains to be seen, but it’s possible the concord will convey new bettors into the fold. They could also be zealous viewers of the football game offering because information corroborate bettors are to a greater extent likely to watch over games inwards which they are financially invested than are chance(a) fans.
The gaming manipulator also said it’s introducing FanDuel Explore for this football season. That offering includes betting education, parlay builders and other info that could be relevant to smaller bettors.
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