Jack Mansell, Director, Press Box PR talks Gambling Insider through a huge week for the industry, with the Cheltenham Festival about to kick, neigh, gallop off

Jack Mansell, Director, Press Box PR talks Gambling Insider through and through a immense week for the industry, with the Cheltenham Festival nigh to kick, neigh, extend off. We're nearly there... the most eagerly awaited(p) foursome days inwards parachuting racing are almost upon us. It feels this year's Cheltenham has taken on the greatest significance that I can buoy think of for a long time. Tickets sold out inwards next to no time, the preview electric circuit has come live and the demand we feature seen from our clients to muscle inwards on the one-year Cheltenham bombinate has been extraordinary.  As a racing fan, it's great to control the Festival support as the flagbearer for British and Irish whisky skip over racing. The issue of crowds, and the iconic Cheltenham roar, are what we've all missed so a great deal these past deuce years. It'll live interesting to ensure if the British people trainers can struggle back this year and try to unwavering the playing field, but it wouldn't be a surprise if we ascertain continued Irish ascendance inwards the Prestbury Cup.   For Press Box PR, the Festival is without doubtfulness the busiest few days of the twelvemonth for our chain of mountains of racing clients that span operators, sponsors and rights holders. We'll be managing a mechanical press elbow room operation throughout the week, creating bespoke mental object and features for publishers on both sides of the Irish whiskey Sea. It's a great calendar week but also unbelievably busy, so amount Gold Cup twenty-four hour period I imagine we'll all be ready for a celebratory Guinness to crest a prominent team effort these yesteryear few weeks.  In the meantime, there's the small matter of picking winners. One that stands out for me as an each right smart cry is Night And Day inward the Mares' Novices' Hurdle on Thursday. I heard Ruby Walsh talking upward her chances and she looks decent economic value for a Willie Mullins runner.  Finally, for sentimental reasons, I'd passion to escort Honeysuckle triumph in the Champion Hurdle. Both the Equus caballus and her jockey, Rachael Blackmore, deserve to come in back to the cheers of a packed winners' envelopment after what they make achieved for the summercater of racing.