GAN Limited has developed and launched a new iGaming and sports betting platform, branded as PlayEagle, for Soaring Eagle Casino & Resort

GAN Limited has highly-developed and launched a young iGaming and sports betting platform, branded as PlayEagle, for Soaring Eagle Casino & Resort.

Soaring Eagle, the Michigan-based locus owned and operated by the Saginaw Chippewa Amerind Tribe of Michigan, is the largest land-based operator in the state.

GAN has created the PlayEagle website, and soon-to-be-launched app, through and through its GameStack computer software platform, which has allowed Soaring Eagle to full customise its range of branding and gaming titles.

Due to the nature of the casino’s in-person customer base, GAN plans to utilise its iBridge trueness software to change over active players online.

GAN CEO & President Dermot Smurfit commented: “We are thankful for Soaring Eagle’s trust inward our B2B political platform offering and the opportunity to wreak Michigan’s largest gambling casino manipulator online.

“This set in motion for Soaring Eagle represents the topper of GAN’s B2B services, design built for tribal operators. Our highly-optimised engineering political program has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and holding marketing inward other intra-state iGaming markets, such as Pennsylvania and New Jersey.

“The Michigan market has been incredibly warm since its set in motion more than i twelvemonth ago, and presumption Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we trust this client, with GAN’s support, will read its fairish part of the stops online gaming market.”

Soaring Eagle represents GAN’s 4th client inward Chicago and its 10th client crossways the US.

Soaring Eagle CEO Melinda Coffin said: “We are excited to leveraging GAN’s proven technological capability, product offering and marketing public presentation inwards the State of Michigan to bread and butter our iGaming and online sports betting now operational on PlayEagle.com.

“GAN’s go-ahead software program and marketing expertise testament facilitate motor improved adoption and keeping of our online offering for stream and future players and we appear frontwards to seeing the newly-launched online business sector accompaniment our established retail gaming concern inwards the coming years.”