Following regulatory approval, L7 Entertainment has gone live in Sweden via its Lucky Days brand, powered by Gaming Innovation Group’s (GiG) platform

Following regulatory approval, L7 Entertainment has gone live in Sweden via its Lucky Days brand, powered by Gaming Innovation Group’s (GiG) platform.

GiG noted that Sweden, particularly from an online cassino perspective, has continued to grow post-regulation. Referencing figures from H2 Gambling Data, the aggroup noted that the turnover inwards the perpendicular grew by 17% 'tween 2020 and 2021, with a similar year-on-year ontogeny expected for the foreseeable future.

“At GiG we congratulate ourselves in being the elect weapons platform of pick for regulated markets,” said GiG Director of Sales and Business Development Steve Martin Collins. “We hold been operating inwards Sverige from day I and uphold to dish up the marketplace on behalf of many of our clients’ brands.

“The increase of Lucky Days farther widens our footprint and highlights the ever so growing trend to embracement regulation and redeem a safer, to a greater extent compelling experience for the customer.”

An L7 Spokesperson commented: “After working on this send off for a long time it’s finally follow through, and we’re delighted that we have got the licence ahead of the summer.

“This wouldn’t live possible without the severely put to work through with(p) by both GiG and the L7 team, and serves as a outstanding testament to the cooperation 'tween the two companies.”

GiG earlier this week was awarded a supplier licence in Ontario, and put up at present offer up its B2B sportsbook and player account statement direction (PAM) platforms to licensed operators inwards the Canadian River province.

The chemical group has also entered into a head of terms program and managed services partnership with UK cassino operator Aspers Group.