Hard Rock Atlantic City Hires Former Borgata Marketing Exec as VP

Hard Rock Hotel & Casino Atlantic Ocean City has hired gaming industry old stager Michael Woodside as its young vice chairwoman of amusement and marketing services.

Woodside is moving from the Marina District to the Boardwalk after spending the previous 17 years at Borgata. The MGM Resorts property and Woodside ended their relationship in 2020 amid the pandemic.

Hard Rock Atlantic Ocean City is excited to welcome Michael to our team,” Hard Rock President Joe Lupo said. “His extensive play down inward our industry is invaluable to our continued consignment to existence the leader inwards live amusement here inward Atlantic City.”

Woodside departed Borgata as the casino’s vice chair of marketing, a berth he held since 2008. Hard John Rock says that Woodside has a wealthiness of have in entertainment, marketing, player development, and casino credit.

Poaching Borgata

The competition inward Atlantic Ocean City is as violent as ever. With IX gambling casino resorts operational, and the properties reeling from a most difficult year, the properties are battling to grab customers as they issue to the New Jersey beachfront town.

Borgata has been the dominant cassino level inward Atlantic City for years. The MGM locus has commanded the largest portion out of land-based receipts gaming revenue (GGR) inwards from each one of the lowest five years.

Year:                       2020           2019          2018           2017          2016

Total GGR:           $1.51B        $2.6B       $2.5B           $2.4B      $2.4B

Borgata:               $337.5M    $709.5M   $710.7M    $755M     $722M

Market Share:        22.5            27.2           28.4            31.4          30.0

Hard Rock, which opened inwards June of 2018 followers a more than half of a billion-dollar renovation from the former Trump Taj Mahal, has commanded a smaller securities industry share. The casino resort hotel reported 2018 brick-and-mortar GGR of $161.6 million, $324 meg in 2019, and $224.8 trillion endure year.

Borgata, of course, wants to hold its sovereignty as Atlantic City’s richest cassino going. That’s why MGM Resorts was furious when Ocean Casino Resort seemingly poached its marketing employees.

Borgata lowest summer filed a cause against Ocean on allegations that Ocean intermeshed “in the appendage of raiding Borgata’s cassino marketing department.” Borgata and Ocean settled the case privately inward Apr 2021.

AC Market Share

January through May 2021, GGR from land-based gaming inward Atlantic City totals $895.9 million. Borgata leads the way of life at $208.9 meg — or some 23.3 percent of the market.

Hard Rock is now the figure deuce casino in town, the prop reporting gambling casino revenue of $151.1 zillion during the five-month stretch. That represents a rough 17 percent market place share.

Ocean is 3rd at $106.2 zillion (11.8 percent), Tropicana 4th at $89.9 zillion (10 percent, and Harrah’s 5th at $89.8 meg (10 percent).

Hard Rock Anniversary

June 28 marked Hard Rock Atlantic City’s 3rd anniversary. The cassino holiday resort illustrious by hosting its first of all full-capacity concert since the COVID-19 pandemic began, rural area musician Darius Rucker doing the honors.

Hard Rock donated $10,000 each to the Atlantic City Rescue Mission, Covenant House, and Turning Point Clarence Day Center inwards its on-going committal to break the community. Atlantic Ocean City officials also designated June 28 as “Hard Rock Day” inward the city.