PlayStar has appointed Jon Bowden as its new Chief Marketing Officer, ahead of the group’s launch in the New Jersey market

PlayStar has decreed Jon Bowden as its unexampled Chief Marketing Officer, in the lead of the group’s launch inward the New island of Jersey market.

Bowden joins the online gambling casino make having held senior branding, marketing and advertising roles at major manufacture players o'er the yesteryear 10 years, including Entain, Rank Group, Gala Coral and Ladbrokes Gala Coral.

At PlayStar, he will be tasked with delivering the group’s brand proposition to the US market, with a focalize on participant go through and olympian participant expectations. He will also establish and direct the marketing team up cover brand, CRM and acquisition.

“Jon is I of the to the highest degree experienced marketers inwards the manufacture and his appointment as PlayStar CMO testament doubtless turn out vital inward our missionary station to disrupt the US market,” said PlayStar CEO Per Hellberg.

“The US securities industry is fiercely competitive, so as a trademark we demand to live heard to a higher place the disturbance and ensure that we lock with players from day one. Jon certainly has what it takes to facilitate us achieve this, and I looking send on to workings with him as we ready for set in motion in New Jersey and other regulated states.”

Bowden joins the radical from Entain, where he served as Brand Director for Gala, managing the P&Ls for Gala Bingo, Gala Spins and Gala Casino.

Bowden commented: “PlayStar has something different to offer up to the US marketplace and those wanting to savour the play and fervour of online casino.

“I firmly trust that with its mission statement, incredible squad and powerful USPs that PlayStar is circle upwards for success and i am truly honoured to drama such an entire role inward the launch of this young brand.”

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