Unibet has scored a partnership deal with Dutch football club AFC Ajax only two weeks after securing a licence to operate in the Netherlands
Unibet has scored a partnership trade with Dutch people football club AFC Ajax only 2 weeks after securing a licence to operate inwards the Netherlands.
Kindred has entered into a commercial message partnership with Ajax as the group’s flagship trademark looks to carve out a nominate for itself inward the Dutch people sports betting market.
Ajax competes in the country’s top-hole football game division, Eredivisie, and Unibet is likely looking to benefit from the exposure gained through and through this deal.
“We are delighted to experience Unibet as our newest partner. Kindred Group and its brands are advantageously known for their dedication within the force field of responsible for(p) gambling,” said Menno Geelen, Commercial Director at AFC Ajax.
“This will have expressed attending inward our partnership. Unibet distinguishes itself through and through their high-quality product offering that is enjoyed past fans.”
As touched on past Geelen, both parties testament join forces on responsible for(p) gambling efforts, specifically Kindred’s “Unibet Impact” programme.
This connive is designed to nurture safer gambling, and the operator testament work on with Ajax to further this goal, especially inwards regard to mental health.
Lennart Kessels, Kindred’s General Manager for the Netherlands, said: “We are extremely proud to put to work unitedly with Ajax.
“Within our partnership, we will put in Unibet Impact, which is a unique programme based on partnerships with professional person and amateur sports clubs, and societal organisations.
“Unibet Impact is dedicated to fosterage a safer and to a greater extent responsible online gaming industry, while bringing merriment and amusement to Dutch society. Specifically with Ajax, we want to sharpen on responsible play inwards recounting to mental health.”