LeoVegas adds personalised deposit limits for all UK customers

LeoVegas Group has introduced new “instant, individual” deposit limits for all UK players as the Swedish iGaming company ramps up its efforts to promote safer gambling
LeoVegas adds personalised deposit limits for all UK customers

LeoVegas Group has introduced young “instant, individual” sedimentation limits for all UK players as the Swedish iGaming companion ramps upward its efforts to further safer gambling.

Deposit limits testament follow assigned on a customer-by-customer basis via a tool that uses third-party information to assess affordability.

British bettors across all LeoVegas’ UK brands — including LeoVegas.com, PinkCasino, BetUK and 21.co.uk — will live precondition their personalised demarcation line when they make up a bank deposit for the number one time. This testament follow continually re-evaluated as the keep company collects to a greater extent data.

Combined with AI-backed on-site messaging prompting players to risk more responsibly, LeoVegas is looking to develop sustainable customer relationships by “improving the quality and effectuality of its safer gaming interactions with customers.”

Speaking about the initiatives, Gustaf Hagman, the CEO of LeoVegas Group, said: “Safer gambling is 1 of our top of the inning priorities at LeoVegas. By ensuring a safe gaming receive we trust we are building more sustainable relationships with our customers.

“New engineering has given us the power to refine these interactions and seamster them to our customers’ specific circumstances, making them to a greater extent personalised and still to a greater extent effective.”

LeoVegas’ safer play efforts are based on its peril prevision simulation that uses AI to distinguish players to the highest degree potential to make grow harmful play behaviours. If a client is flagged as at risk, the company’s Safer Gambling squad put up then touch them via telephone, unrecorded chat or email.

With the comprehension of third-party data, LeoVegas stated its client analytic thinking capabilities are regular farther enhanced, allowing it to shield the most vulnerable from harm.

The society concluded: “Personalised deposition limits and on-site messages are examples of unexampled initiatives using AI and innovative technology to make up play safer.”

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