LeoVegas Group launches personalised safer gambling messages in Sweden and Denmark

LeoVegas Group is launching personalised, on-site messages in the Swedish and Danish markets in a bid to educate customers about a range of safer gambling tools

LeoVegas Group is launch personalised, on-site messages in the Swedish and Danish markets inwards a call to educate customers nearly a array of safer gaming tools.

It follows a successful rollout of personalised, on-site messaging to UK-based customers in autumn 2021. Data from the launch showed that such messaging leads to an increased habituate of safer play tools and to alluviation limits existence maintained or lowered.

Moreover, these effects are greater for customers identified as at risk of exposure of developing harmful play behaviours.

“On-site electronic messaging is a proven path of increasing customer usage of safer gaming tools and developing more sustainable client relationships, as component of LeoVegas Group's safer gaming strategy,” a statement from the accompany read.

“Using unreal intelligence, the group's risk of infection modelling identifies those customers to the highest degree at risk of developing harmful play habits, and and so provides inside information of safer gambling tools and encouragement to set their own limits via personalised messaging.”

Personalised messaging is now available in Kingdom of Sweden and Denmark on the LeoVegas, Expekt and GoGo Casino brands. The serving is already live on all UK brands, and will follow made available to additional markets in the close future.

“We are thrilled that our on-site messaging has proven successful inward the UK - non only inward driving interlocking with our safer play tools but also by having a confirming gist on client behaviour and portion to ride frontward our seeking for to a greater extent sustainable customer relationships,” said LeoVegas Group CEO Gustaf Hagman.

“By rolling out this feature article inward Kingdom of Sweden and Denmark, we will preserve to get gambling at LeoVegas Group yet safer.”

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