Matchbook has announced the appointment of Eric Hegarty as its new CMO, as well as a sponsorship agreement with the Jockey Club in the build-up to Cheltenham 2022

Matchbook has announced the naming of Eric Hegarty as its new CMO, as fountainhead as a sponsorship correspondence with the Jockey Club in the build-up to Cheltenham 2022.

Hegarty moved from Mick Power to Matchbook inward 2016 and began by taking over Affiliates and Digital Acquisition, which was followed past decorous Head of Marketing before ranking upwards to his young CMO role.

Hegarty said: “I'm delighted to have upwardly the role inward what is an exciting clip for the business. Matchbook is really eager to scurf up our marketing activity, with a specific sharpen on horseracing sponsorship and trademark activity; with the objective of increasing awareness of the Matchbook make and showcasing our product and pricing.”

In terms of sponsorship, Matchbook will follow sponsoring quintuplet races at Market Rasen on 21 January, with both The Matchbook C. H. Best Odds Handicap Hurdle and The Matchbook Betting Exchange Handicap Hurdle televised live free-to-air on ITV4.

Matchbook testament also be sponsoring the Kingwell Hurdle Clarence Day at Wincanton racecourse on 19 February, with all vii races sponsored and the briny race, The Grande Two Kingwell Hurdle, unrecorded on ITV1.

Hegarty added: “We are delighted to relaunch our horseracing sponsorship portfolio inwards the UK by supporting these races at Market Rasen and Wincanton. We e'er welcome duplicate opportunities to show window our racing production to a young audience.

“As seeable on odds compare sites daily, our horseracing markets consistently present the topper value available for all tiers of customers. We would encourage anyone serious nigh their racing betting, and who likes to capture time value on their bets, to go over out Matchbook.”