William Hill will release its new integrated football campaign Epic on Saturday 6 August

William Alfred Hawthorne will vent its new integrated football game crusade Epic on Sabbatum 6 August. The effort testament be christened with a new football game 360-degree advert.

The manipulator claims its new Epic-run hunting expedition testament utilise the brand’s media and sponsorship assets to sparkle football conversations on societal and digital platforms. The campaign will also show window William Hill’s betting odds to viewers.

William J. J. Hill Chief Brand Officer Charlotte Emery said: “We want to live famous for football. And with the unprecedented football flavor ahead, featuring the world-class of all time overwinter World Cup, and the vast growth inward women’s football thanks to the success of Women’s Euros in England, we’ve got young opportunities and unchartered waters.

“Our new integrated 360 crusade Epic transcends borders and is trim for each of our international territories. We believe Epic will aid us demonstrate our passionateness for football to our stream and potential customers – and help them realise our economic value proposition in the football game space."

The operator's unexampled TV advert, the “hero” advert, was pellet at QPR's arena and directed past Nico and Michel Arribehaute.

The Arribehaute brothers antecedently worked on William Hill’s 2021 advertising crusade and will spearhead content for the operator’s latest.

Featured in the advert are 160 extras, as good as William Hill embassador Jermaine Jenas. Neil Diamond’s Sweet Caroline register impinge on will guide the advertisement's score in one case again.

Jenas said: "It was exciting to live voice of another heroic TV advertising from William Hill. I’m sounding forward to the time of year forrader and all the initiatives William J. J. Hill have got inward hive away for sports fans like me."