Greentube, Novomatic’s digital gaming and entertainment division, has announced a new senior leadership appointment

Greentube, Novomatic’s digital gaming and amusement division, has proclaimed a unexampled senior leaders appointment.

Felipe Ludeña has been elevated to Chief Sportsbook Officer, a first of all for the company. In add-on to his young C-level role, Ludeña has also taken upwardly a sit down on Greentube’s Board.

Meanwhile, Greentube’s stream COO, Georg Gubo, will occupy over as Managing Director of Admiral Sportwetten, another Novomatic brand. He will support this position alongside his role as COO.

Ultimately, this reshuffle represents an attempt to “bolster the act of Admiral and Greentube,” more intimately positioning both brands when it comes to online entertainment.

Ludeña touched on this, commenting: “With our continued strong execution in regulated markets crosswise the world, it is a raw(a) organic evolution for Greentube to to the full swallow up itself in the wider amusement industry.

“I am honoured to follow ordained as the company’s world-class Chief Sportsbook Officer. While Greentube has a vast heritage inwards online gaming, we require to lock players crossways a change of different online verticals inwards hereafter months and years.”

The executive director boasts a career inwards iGaming that spans to a greater extent than a decade. He has held roles within Novomatic for nearly quaternary years, and before that, worked for Codere, where he occupied multiple senior leadership positions.

Gubo, meanwhile, has held C-level positions at Greentube since 2015. Commenting on this in style(p) reshuffle, he said: “There are crystallize synergies between Admiral and Greentube that put up help to drive ontogenesis for both parties. These unexampled appointments testament assist to inform that strategy.

“On a personal note, it’s a favour to get together a company as prestigious as Admiral as Managing Director and I trust the time to come is brilliant for all involved.”