Following Scientific Games' acquisition of Lightning Box last week, the supplier's MD Peter Causley speaks exclusively to Gambling Insider
Following Scientific Games' acquisition of Lightning Box utmost week, the supplier's MD St. Peter Causley speaks exclusively to Gambling Insider.
How long was this merger inwards the making and what are your immediate thoughts and feelings on the deal?
About 17 years! i cerebrate since we first-class honours degree partnered with NextGen indorse inward 2015, flowing into NYX & and then their subsequent sale to Scientific Games, we feature always been nearly aligned. This was just the most innate(p) scene for our team; it feels right. All up the factual appendage took vi months from embark on to close.
In which markets inwards particular proposition make you cerebrate this deal will live to the highest degree good for Scientific Games?
North America inward general, new US states in particular. Our land-based get inward the US, for the past times 17 years, has us in air with the American players. This seems to feature shone through with our really warm showing in the US market to date, especially compared to our relatively little footprint. New states as they arise will have got players by nature existence attracted to what they know, that beingness the content they see to it inward their local terrestrial casinos. We can extend that content and a similar title across most of our games.
How testament the surgery go game onwards moving forward, testament there follow a shake-up or testament the core group squad remain the same?
Will live a few shaken cocktails this week, but no more “shake-up.” Back to business concern as usual next week. We feature a core group squad of in-house designers that make outstanding content; i can’t reckon any understanding to mess with that.
Will live a few shaken cocktails this week, but no more 'shake-up.' Back to business sector as usual next week
How ut you consider this deal trying on into the industry's wider landscape, granted Evolution's acquisition of Big Time Gaming and Kindred's of Relax Gaming?
Currently inward Europe for suppliers I consider it’s a instance of: Get Big, let bought or catch swamped under a oversupply of content! While we were punching to a higher place our weight, the economics of the European marketplace are scary for a smaller supplier. The North American securities industry is some path cancelled this head for suppliers, of course, but you couldn’t formula it out in pentad years' time. So to ensure the long-term security measures of Lightning Box and our team, this is the right on telephone call at the right wing time. So I pretend i see this as was it going to live “the norm” for the provider landscape for a patch at least. Studios releasing 3-4 games per month seems untenable long-term and only leads to escalating costs and lower-quality content
What sort of opportunities does this merger unlock for you, perhaps inwards terms of scale, that were non available to you previously?
It lets us focalize to a greater extent on mental object design, by removing a lot of the weighed down lifting in the reenforcement areas of the business organization ilk legal, finance, HR etc o'er to Scientific Games. Also being able to focalise on ace canalise partner makes things easier. All these things testament allow us to have more cognitive content out organically, before even out adding ideas from the Scientific Games team up into the mix.
What is the futurity for Lightning Box at present it is voice of the Scientific Games family?
I assure that we are on the same path, we are simply now inwards the limited lane.
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