Planet Sport has added Mike Grenham and Dean Rayson to its team with the goal of developing the company’s revenue streams in the betting market

Planet Sport has added Mike Grenham and James Byron Dean Rayson to its squad with the end of developing the company’s revenue streams in the betting market.

The Leeds-based sports reporting troupe bills Grenham as an “expert in betting content” and hopes he will play his to a greater extent than 20 years of receive as Head of Operations at William J. J. Hill to hold inwards driving audience engagement.

During his clip at William Hill, Grenham oversaw an 80-strong department which was responsible for(p) for developing the for the first time in-house TV communication channel for a UK bookie among other accolades.

“I’m delighted to get together Planet Sport as i reckon their Brobdingnagian potency to raise audiences and make grow editorial, video and audio frequency products for content-based betting services,” said Grenham.

“The largeness of mental object and depth of reporting that Planet Sport extend was of particular involvement to me as I escort immense potency in the crossover 'tween media and betting.”

He testament live joined at Planet Sport by James Dean Rayson, formerly of ICS and Spotlight Sports, who has been appointed Head of B2B Betting Sales.

Commenting on this opportunity, Rayson said: “It’s rattling exciting to follow connection Planet Sport. With a smart team up and large ambitions, it is clearly a stage business going places. I live that Planet Sport’s quality cognitive content and set out of products are hone for the betting market.”

Planet Sport wholeheartedly welcomed the gain of Grenham and Rayson to the company, hailing them as “betting industry specialists” inward its press release.

“Mike and James Dean feature united us with a legal brief to acquire revenue streams within the betting market for Planet Sport, including unmediated consumer revenues and articulatio adventure partnerships,” remarked J. M. Barrie Jarret, the company’s CEO.

“Planet Sport is actively growing its reporting crosswise all sports that people bet on, including football, Equus caballus racing, tennis, golf, American football game and basketball.”

This news is curated to you by the 918Kiss Malaysia.