PointsBet has signed an agreement with golf hospitality firm Troon to become its exclusive sports betting partner

PointsBet has signed an correspondence with golf hospitality firm Troon to go its exclusive sports betting partner.

Through the partnership, PointsBet will get memory access to Troon’s media channels, allowing the operator to securities industry via web, societal media, publish assets and through the sponsorship of the Troon app.

Eric Foote, Chief Commercial Officer, PointsBet, commented: “Between our partnership with NBC Sports, The Golf Channel and PGA Tour, PointsBet has shown a commitment to the boast of golf game through and through investment of our brand in the space.

“As PointsBet continues to amplify its front in the game, we were sounding to partner with an constituted manipulator that shares our collective values and commitment to customers. This partnership with Troon helps take our link to golfers to the next level, providing us with visibility crossways Troon’s unmatched portfolio of properties and multimedia platforms.”

Alongside digital marketing opportunities, PointsBet will make up its branding visible crosswise Troon’s physical locations, of which there are close to 650 internationally, and will unveil initiatives to reward PointsBet customers with golf game experiences through the US.

Scott Van Newkirk, Chief Development Officer, Troon, said: “PointsBet is a leader in the online gaming place with innovative engineering that helps get the consumer experience. We know many members and guests who bask our Troon-managed facilities are passionate virtually sports and gaming.

“We’re excited to assure our partnership with PointsBet grow as gaming opportunities growth crossways the country.”

The companies, who are both exclusive or preferred partners with NBC Sports, are also hoping to leverage their respective agreements with the media broadcaster to farther raise the deal.