Quantum Metric, the company specialising in Continuous Product Design (CPD), a methodology used to help organisations build digital products better and faster, has partnered with iGaming operator BetVictor
Quantum Metric, the company specialising in Continuous Product Design (CPD), a methodology used to help organisations build digital products ameliorate and faster, has partnered with iGaming manipulator BetVictor.
This partnership aims to aid motor customer-focused production development and put down data from client go through and behaviour across BetVictor sites. The aim is also to illuminate a supposedly major take exception that is facing the industry, in terms of 'sameness' in gambling, and avoiding complexness inward the player’s digital experience.
Eoin Ryan, Director of Product at BetVictor, said: “The partnership has follow at the hone time, i need to live able to get to a greater extent of our mathematical product and UX phylogenesis from the repoint of consider of how customers actively require to enjoyment our services.
“Quantum Metric allows us to do exactly this, but also allows us to prioritise development based on quantified economic value to the business; this isn’t just now around mathematical product development. Our UX, client divine service and marketing teams also want this stratum of understanding. This agreement fuses BetVictor’s warm ontogenesis as it expands further crosswise the globe into international markets,” commented Ryan.
Expansion at this level off requires flexibility and scalability, both crucial factors in BetVictor’s decision to work with Quantum Metric.
“Minimising friction in customer journeys is Florida key to success and is fifty-fifty to a greater extent important when it comes to entering new markets. You only if catch unity chance to get a just first-class honours degree impression. It’s life-sustaining we make these processes as simple as possible, minimising the impact of for each one of the young micro-transactions necessary from other markets. In its simplest terms, the more reasons young players are given to bead off, the to a greater extent likely they will do so. We’re sounding forwards to Quantum Metric’s Journey’s sight serving us to come exactly this.”
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