Rivalo to sponsor ESPN s basketball coverage in Brazil
Rivalo has agreed to sponsor ESPN’s coverage of basketball in Brazil, with the betting operator’s adverts to feature prominently during the broadcaster’s commercial breaks
Rivalo has in agreement(p) to patronise ESPN’s reporting of basketball inwards Brazil, with the betting operator’s adverts to feature prominently during the broadcaster’s commercial breaks.
In a sell natural covering all 140 basketball game games featured past ESPN, the sports web owned by Walt Disney since 1996, Rivalo will significantly increment its trademark exposure among consumers.
Basketball is ace of the pinch ternary most-watched sports inwards Brazil, alongside football game and American football, and the young accord seeks to cement Rivalo’s strategic plans to grow crossways the securities industry in 2022.
Guilherme Bucchi, Acquisition Manager Brazil, Rivalo, commented: “ESPN has always been a cite inward broadcasting sports content. We are rattling proud of(p) with the rootage of this partnership and I hope it will cobbler's last for many years.
“Basketball is in the pinch three most-watched and wagered sports inward Brazil, so having our firebrand in the breaks of ESPN’s briny hoops broadcast is a bighearted step towards the consolidation of the Rivalo brand nationally.”
Giselle Ghinsberg, Director, Adsales and Partnerships, Disney, said: “In a extremely private-enterprise(a) market, familiarised to the reality of the country, we want to experience discernment and responsibility, which makes Rivalo an of import partner for our business. With strict criteria, we are confident this offer up testament add to ESPN's sports storage-battery grid inwards Brazil.”
Alongside basketball, Rivalo conspicuously features betting options across a chain of mountains of sports, including football, tennis, volleyball and Formula One.
In a similar agreement, the betting operator recently sponsored ESPN’s insurance coverage of American football inward Brazil, in increase to partnering with Liga BFA.
By sponsoring the to the highest degree popular American football conference outside the US, as intimately as the ESPN highlights package and social media channel, Rivalo aims to further step-up its brand acknowledgement across the Brazilian sports betting industry.