Sportradar and Bundesliga extend partnership

Sportradar has agreed to a five-year extension of its long-term partnership with Bundesliga International

Sportradar has in agreement(p) to a five-year university extension of its long-term partnership with Bundesliga International.

The Bundesliga is a growing professional person football game conference with world-wide popularity.

Sportradar is the prescribed provider of betting and streaming rights for the Bundesliga and Bundesliga 2, outdoors the US and DACH regions (Germany, Austria and Switzerland) until the remainder of the 2025-26 season.

This agency Sportradar can buoy sublicense the rights for moving images from those competitions to its network of sportsbook operators.

As per the agreement, Sportradar is also allowed to keep collecting and distributing unrecorded twin data, providing its customers with access code to a fasting and dependable feed.

Additionally, Sportradar will cater bookmakers with several tools to raise the slipway fans receive and interact with international Bundesliga content.

Sportradar has also launched Virtual Sports Bundesliga, an AI-driven virtual sports gaming solution. It integrates existent couple picture highlights from 3,500 Bundesliga archive matches so fans can welfare from an interactive gaming experience.

Robert Klein, Bundesliga International CEO, said: “This is a long-term and trusted partnership, reinforced upwards o'er many years and with a shared visual sensation for excellence. We escort this prolongation with Sportradar as a fuse of working with naturalized partners to make groundbreaking opportunities and products.”

Ed Blonk, CCO, Sportradar, commented: “For the topper portion of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, workings intimately unitedly to redeem the highest character products usable inwards the market.

“These rights remain an of import parting of our portfolio and we’re excited to enter on the next phase of the relationship, using our market-leading technologies highly-developed specifically for the domain of sport to assist Bundesliga International make grow new and exciting slipway to mesh fans around the world.”

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