Spotlight Sports Group and Betfair extend video content agreement

Affiliate Spotlight Sports Group is expanding its deal with Flutter Entertainment-owned Betfair, to produce live video content throughout 2022
Spotlight Sports Group and Betfair extend video content agreement

Affiliate Spotlight Sports Group is expanding its deal with Flutter Entertainment-owned Betfair, to make unrecorded picture cognitive content end-to-end 2022.

The agreement’s main sharpen is the Racing Wiley Post Live demonstrate that launched in 2020.

The programme gives unrecorded reactions from racing experts, in gain to prices and tipping during the day’s racing.

The extended correspondence will now spread over Florida key races every Sat end-to-end 2022, alongside all-important UK and Emerald Isle racing festivals, including Cheltenham, the Grand National and Royal Ascot.

Spotlight Sports Group CCO Sam Houlding said: “Our unrecorded mental object has grown remarkably over the yesteryear triplet years and we’re excited to be extending our partnership with Betfair.

“Racing Post Live is a steady fixture inwards the journal for racing fans and the exhibit has reinforced a real loyal following. We’re excited to occupy our cognitive content fifty-fifty farther throughout the year, with Cheltenham just now around the corner.

"Our video production keeps evolving, and we’re delighted to continue underdeveloped shows that add together terrific time value for both our Racing C. W. Post audience and our tonality partners”

Betfair Head of Media Relations, Barry Orr, added: “We are very excited to stretch our video partnership with Spotlight Sports Group throughout 2022.

"Racing Post Live has granted us another weapons platform to showcase the functionality of the Exchange, in a unrecorded and piquant environment.

“Setting your have odds, being a backer or a bed and betting in-running are all brought to life-time for unexampled and existing customers who see the show up and the feedback has been irresistibly positive.”

Earlier this week, Spotlight Sports Group signed a cognitive content accord with Svenska Spel for the Winter Olympics.

This news is curated to you by the 918Kiss Malaysia.