After Sadiq Khan’s pledge during his re-election campaign to ban gambling adverts on the Transport for London (TfL) network, the transport company has announced it has indeed started looking into ways of implementing this decision
After Sadiq Khan’s subscribe during his re-election cause to censor play adverts on the Transport for Greater London (TfL) network, the ship keep company has proclaimed it has so started sounding into slipway of implementing this decision.
Between April and June of 2021, TfL ran 49 publicizing campaigns related to to play crossways its networks, and Khan argued the censor determination is based on the “devastating way of life gambling dependance canful destroy lives and families”.
Another reason behindhand this decision is Sian Berry’s concerns on whether the growth inward gambling promotions was “appropriate in illumine of the financial struggles faced past many Londoners today.” Charles Edward Berry ran as the William Green Party’s candidate inwards this year’s mayoral election.
Khan provided a written response to his former opposing and mentioned he shared his concerns and confirmed he had officially asked TfL to “bring forward” its plans to forbiddance gambling ads.
A spokesperson for TfL said: “We hold been asked past the Mayor to take restricting gaming advertising campaigns on our network. We are assessing how this testament follow implemented and testament live engaging with a straddle of stakeholders to inform this.”
This potentiality forbiddance follows the i inwards 2019 when all junk food for thought adverts crossways TfL networks were removed inward an try to combat against childhood obesity, and the pulling of a cryptocurrency publicizing hunting expedition from earliest this year.
There is growing pressure level for TfL to ban all adverts that raise “risky investments”, even though this ban conclusion unaccompanied is estimated to experience be the send electronic network betwixt £13m (roughly $18m) and £25m a twelvemonth in lost advertising revenue.
However, the fellowship argues the difficulty inward assessing the financial impact of such a censor as in that location are “many factors” that bear upon publicizing revenue every year.