WWE Seeking Colorado, Michigan Sports Wagering Entry
WWE is reportedly inward discussions with gaming regulators inward CO and Wolverine State regarding the possible action of adding the company’s written rassling matches to the carte du jour of sports wagering offerings in those states.
CNBC stony-broke the intelligence earlier today, citing unidentified sources. Those people with knowledge of the matter believe that WWE is workings with accounting heavyweight Max Ernst & Lester Willis Young (EY) on avenues for keeping gibe results below lock-and-key before odds are lot and made usable to the betting public.
It’s non clean-cut wherefore WWE is targeting Colorado and boodle by from the peak that those are ii of the fastest-growing sports wagering markets inwards the US. News of WWE betting inwards Colorado sparked jokes on Twitter that the sports amusement grouping could follow sounding to tap into bettors inward that land having an affinity for overcloud fare, such as international baseball game and tabular array tennis.
Still, the Colorado Division of Gaming told CNBC that it non in the treat of mulling WWE betting nor testament it weigh such a move. As for Michigan, the Michigan Gaming Control Board publishes a catalog of events and sports that could be made usable to bettors inward that state, but that doesn’t mingy regulators testament okay such moves.
The catalog currently features the American Ultimate Disc League, the Academy Awards, drone racing, college hockey, lacrosse and softball, among other niche segments, but there are no guarantees Great Lakes State bettors will live capable to memory access those offerings inward regulated markets.
WWE Sale Could Be Behind Sports Betting Motivation
There’s conjecture that one reason out WWE is attempting to get under one's skin involved in effectual sports wagering is the company’s well-known efforts to sell itself.
Former Chairman and CEO Vince McMahon resigned from those positions last-place year amid allegations of sexual misconduct, but he returned as executive chairman inwards Jan to ready the society to live acquired. Speculation is swirling that McMahon is trying to wrench $9 1000000000 from a transaction, but that he may follow intentionally overvaluing the company to detain a deal.
Among the rumored suitors are UFC parent Endeavor Group Holdings, Inc., Formula One possessor Liberty Media, Amazon, Disney and Fox, among others. Of that group, only when Endeavor and George Fox feature unmediated ties to sports wagering, though Disney has such relationships in more inactive fashion.
However, it’s speculative at this critical point that sports betting is a pointedness of temptingness or a knocker for companies evaluating a takeover of WWE.
WWE Leveraging Award Shows Wagering
WWE is attempting to highlight similarities between wagering on its scripted events and awards shows, such as the Academy Awards and Emmys, noting that accounting firms such as EY and PwC oversee the tabular matter of votes for those honors.
Indeed, betting on the Oscars was originally permitted inward New island of Jersey in 2019 and several states, including Centennial State and Michigan, get since followed suit.
However, there’s a major difference 'tween wagering on awards shows and the WWE. While the winners of Emmys and Oscars are set before the shows air, that’s not akin to scripting. Conversely, outcomes of WWE matches, in particular those at marquise events such as Wrestlemania, are dictated weeks or months inward advance. That is likely a spot of care for regulators prioritizing betting integrity.
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